McLardy McShane partners with Melbourne Demons

Proud new partners of the Melbourne Football Club  

McLardy McShane is proud to announce our new partnership with Melbourne Football Club (MFC) on the eve of the 2023 AFL season. The partnership, which will run for the next two years, marks a significant investment and commitment for us as a Group as we continue to expand our operations around the nation.

Click here for the official MFC Media Release.

 McLardy McShane Insurance Brokers’ Long-Term Support for Melbourne Football Club


For those who may not already know, we have a long history of support and involvement with MFC, as McLardy McShane Insurance Brokers was co-founded by former Demons President Don McLardy and Foundation Hero Mike McShane. The duo have been actively supporting the club for years, with McLardy serving as a contributing Board Member across five years and McShane part of the pivotal, debt-clearing group.

Don McLardy, CEO of McLardy McShane, expressed his excitement in partnering with the club, saying, “We look forward to working closely with the Melbourne Football Club and providing a general insurance broking and advisory service to the broader MFC community. We already have many existing Demon clients, and we’re very excited about this partnership that formalises an already long-standing relationship between Melbourne and McLardy McShane Insurance Brokers.”

He noted strong relationships with club coach Simon Goodwin as well as star player Max Gawn, who is a client.

“We’re connected to key people there, so it’s really a natural step for us,” Mr McLardy said. “If we can win a flag as well that will be fantastic.”

Melbourne CEO Gary Pert was thrilled to have McLardy McShane onboard and said, “Both Don and Mike have had immense impact over a number of years, and it’s great to have their further support ahead of an exciting year. We look forward to fostering a successful partnership this season and beyond.”

Source: InsuranceNEWS

Significant visibility and credibility throughout Australia

This new partnership enables us to provide a general insurance broking and advisory service to the broader MFC community. McLardy McShane Insurance Brokers has a large existing client base within the MFC network, and the sponsorship will offer enormous exposure and credibility across Australia.

As part of the partnership, McLardy McShane will feature on the front cover of the Footy Record at all Melbourne home games. In addition, during every quarter of MFC home games, the full MCG LED signage will turn into McLardy McShane.

Our Strong Presence in AFL Centres and Community Support

Apart from being active fundraisers, raising over $2.5m across community groups, including supporting club partners FightMND and the Reach Foundation, McLardy McShane Insurance Brokers also has a significant presence in Victoria, NSW, Queensland and WA, which are all notable AFL centres. The partnership with Melbourne Football Club represents the next step for the McLardy McShane brand across the country.


For further information or questions, don’t hesitate to contact us.

McLardy McShane up in lights during the Melbourne Demons win

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